The NASCAR Camping World Truck Series
• Company name/logo prominently displayed on the No. 5 NASCAR Camping World Truck Series vehicle owned by Wauters Motorsports, as well as on team uniforms, pit box/equipment, transporter, website, facebook, twitter and any promotional materials generated by Wauters Motorsports.
• Promotions – Motorsports provides an excellent platform to launch unique promotions with driver/team endorsements, sweepstakes, contests, etc.
• Entertainment – Hospitality events provide a means to inspire and reward employees or entertain existing or potential customers.
• Increased Media Exposure – A properly executed public relations program will provide measurable value to a sponsor. Strong PR support will maximize print, radio, Internet and television exposure.
Contact Wauters Motorsports for information on how you can get involved in the NASCAR Camping World Truck Series, a great marketing tool for your business!
NASCAR CAMPING WORLD TRUCK SERIES
A popular NASCAR national series since its debut in 1995, the high-profile NASCAR Camping World Truck Series features full-size, American-made trucks in tough, side-by-side racing. With 22 points events at 18 different tracks across the country, the NASCAR Camping World Truck Series is a favorite among fans who like powerful, fast trucks. The NASCAR Camping World Truck Series is all about tough, powerful and durable trucks. This exciting, aggressive, side-by-side racing brings thrills to our most passionate fans. The unique nature of racing trucks, the combination of veteran and up-and-coming drivers, and the down-to-earth feel of the Series all create a property that avid NASCAR fans can call their own.
THE POWER OF THE NASCAR CAMPING WORLD TRUCK SERIES
#1 motorsports series on SPEED.1
#3 motorsports series on cable television (trailing only the NASCAR Sprint Cup Series and the NASCAR Nationwide Series.)1
SPEED is the exclusive home of live NASCAR Camping World Truck Series racing (broadcasting all 22 events in 2012).
Approximately 30,000 fans attend each NASCAR Camping World Truck Series race.2
NASCAR Camping World Truck Series events are held in 15 different states across the country.
10‐month racing season is one of the longest of all major sports, creating marketing opportunities throughout the year.
17 NASCAR Camping World Truck Series races are companion events with the NASCAR Sprint Cup Series and/or the NASCAR Nationwide Series in 2012.
NASCAR listens to its fans. Several on-track enhancements made in the 2011 season – such as a simplified championship points system and qualifying based on practice speeds – met with wide approval from the sport’s most avid fans.
2011 ON‐TRACK COMPETITION RESULTS3
2011 NASCAR Camping World Truck Series Champion: Austin Dillon, the youngest champion ever in the series at just 21.
12 different winners.
15 different Keystone Light Pole winners, the most since 1998.
An average of 6.56 leaders per race, the most in series history.
An average of 9.96 lead changes per race, the most since 2000.
2011 TELEVISION VIEWERSHIP RESULTS1
#1 motorsport series on SPEED and #3 motorsport series on U.S. cable television.
An average of approximately 900,000 viewers tuned in to each NASCAR Camping World Truck Series event in 2011, up +10% over 2010.
Viewership among males 18-34 increased +6% over 2010.
2011 was the most-viewed NASCAR Camping World Truck Series season in the history of SPEED (2003-2011).
More than 10 million unique viewers tuned in to the NASCAR Camping World Truck Series in 2011.
Viewership on SPEED has grown +82% since 2003.
SPONSORSHIP AND LOYALTY
#1 sport in fan brand loyalty to sponsors among major U.S. sports.
According to independent research published in Sports Business Journal, NASCAR ranks #1 among major U.S. sports when it comes to avid fans who indicate it is important to be aware of sponsors and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor’s product or service.4
Nearly 3 out of 4 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series team sponsors.5
Radio: SIRIUS XM Radio and Motor Racing Network (MRN).
Internet: NASCAR.COM, offering news and statistics, as well as live streaming video and other rich multimedia content. Millions of fans follow NASCAR in social media such as Facebook and Twitter. Fans can “like” NASCAR on Facebook and follow the NASCAR Camping World Truck Series on Twitter at @NASCAR_Trucks.
Licensed Publications: Include “NASCAR Pole Position”, “NASCAR Official Member Magazine” and the “NASCAR Hall of Fame Annual Yearbook”.
FAN BASE DEMOGRAPHICS5^
Fan Base Size: Half of all NASCAR fans are fans of the NASCAR Camping World Truck Series.
Gender: 63% male / 37% female.
Age: 50% of NASCAR Camping World Truck Series fans are 18‐44 (102 index vs. U.S. population).
Income: 57% of NASCAR Camping World Truck Series fans earn $50,000+ (100 index vs. U.S. population).
Family: 50% of NASCAR Camping World Truck Series fans have children under the age of 18 (111 Index vs. U.S. population).
Property of NASCAR: Sources: 1The Nielsen Company, 2NASCAR Official Race Reports, 3NASCAR Sports Services, 4Turnkey Sports/Sports Business Journal, 5 Ipsos, 2011 NASCAR Brand Tracker
For sponsorship opportunities contact: Wauters Motorsports 704-664-7015